#Conde nast gawker free
Whilst I understand that it seems to go against the liquid, free and easy ethos of blogging – I think its necessary to have such a structure if you want to make what you do profitable. Whilst it can be hard as a sole blogger to keep up this sort of level it really is important and something I constantly argue for. Regularity of posting is something I’m also a big believer in. This is interesting – 12 posts a day – and if someone is sick they replace them. “We believe in regular posting schedules.”‘ “If someone is saying that we publish according to a routine of at least 12 posts a day and begin in the morning and if someone is sick we replace them, then I plead guilty,” he said. It’s not about the money, he said – or about corrupting the art of the blogger. Denton, who says that no one, least of all him, is becoming rich publishing blogs, would seem to agree with that notion. I had to chuckle however – the article went a little ‘gossipy’ at this point – something I’m sure Nick and some of his editors are familiar with. Its fair enough I guess that they’d want to keep the money side of things private. Nick didn’t seem to want some of these stats and figures in the article – and argued that they were misquotes. But if you have 10 sites each making $75,000 a year, then, O.K., maybe it’s not like Condé Nast money, but it’s a nice little business….” He had the idea that no one site would probably ever make a fortune. Nick founded Gawker very specifically with the idea of starting a whole bunch of blogs in very niche topic areas, hire freelance writers to write each of them, hopefully draw a lot of eyeballs and then sell advertising around it. “We’re very small, have no overhead, no office space. When asked in the class if the company was in the black, his response was straightforward. Of course the pressure of building traffic can takes its toll on bloggers – I’ve talked to a couple of editors on different networks who love the incentive of a bonus – but who are constantly on edge about it. It ensures a regular and secure income but provides incentive for bloggers to seek the big story and build traffic over time.
#Conde nast gawker plus
The flat fee plus bonus model of paying editors seems to work reasonably well. All editors can earn bonuses if they manage to generate spikes in traffic – say, with a link to the latest Paris Hilton crisis or Fred Durst’s anatomy…. Gawker draws just over a million unique visitors a month Fleshbot, the most popular site, lures nearly twice that number, and Gizmodo, a site dedicated to gadgets, roughly 1.5 million. Gawker does well in this because it generally posts shorter posts – so 12 isn’t as overwhelming as one might initially think. Obviously there are multiple posting rhythms. We’ve had the ‘ how frequently should you post‘ debate here from time to time and I’ve been interested by the fact that most people seem to argue for a ‘less is best’ approach for fear of overwhelming readers. (Gawker has two editors and now posts 24 times a day.) It is best to have eight posts up before noon, if possible, to keep readers coming back, he said….ġ2 posts per day is a pretty high posting rate for a blog. ‘Each editor is under contract to post 12 times a day for a flat fee, Mr. Here are a few tasters that peaked my interest: The New York Times Article on Nick Denton and Gawker has an array of interesting titbits in it that will make a good weekend read for any aspiring ProBloggers.
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